Sandwich boards, with the time-honoured prophecy : 'THE END OF THE WORLD'... on the front and...'BY 9AM NEXT DAY – UPS' on the reverse.Plus contact details.In Manchester, Leeds and Sheffield city centres, 10 sandwich board persons/ mornings & early evenings.

Launched in November 2009 to capitalise on the lucrative Christmas period. Focusing our activity in the mornings and early evening meant we maximised our exposure to our target audience – the affluent commuter – who may have been considering sending gifts to friends and family living or working abroad. The activity brought about a substantial increase in footfall into the city centre Mail Box etc stores from which the UPS shipments can be sent. Revenue from ‘walk-in’ non-account holders jumped 18.7% compared to the same period in 2008, which brought about an unprecedented ROI given the relatively small production costs.