Spikes Asia
McCANN HEALTH, Sydney / JANSSEN PHARMACEUTICAL / 2016
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Within the film we marry still shots and footage of Denise, a martial arts instructor, a mother, a gym enthusiast and most importantly a Remicade patient. We show through the film and the many things that she is - that she is not just a one dimensional patient and she refuses to be defined by her disease.
We show her support for Remicade too by one important quote. In this film we are able to see that she is a person with a life first and foremost who just happens to have IBS - and that is one part of her life. It doesn't define her. Similarly, Remicade is not just a treatment - but is all that surrounds that treatment. Again these ancillary services were bought out at the conference stand.
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