Recently, we have seen the power of co-creation in various fields.

But at Dentsu, we are already thinking about what’s next. Happy Hacking.

This is Dentsu’s way of thinking, pushing the boundaries of co-creation to the next level, which we announced at the Cannes Festival of Creativity 2013. By technicians, creators and clients taking a step into other areas of expertise, in other words allowing others to “hack” into your field allows us to create a new standard of creativity. We visualized this conceptual idea as a living organism and hacked the festival in a Happy Hacking style.