Cannes Lions

DENTSU DESIGN NINJA

DENTSU, Osaka / DENTSU / 2013

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Moving Print is an innovative printing technology, which provides animated images from a print with a film. When we were given the mission to promote this only print technology, we realized its potential to change the world when it meets the WEB. We made a website explaining Moving Print. In addition, we provided a film PDF and generator system in order that everyone can get the film with his printer, make his original animated images with webcam and still photo data, and share in SNS. Now, everyone get the power to move something that has never before.

Execution

At first view, we presented a video in which the inventor tells the odd properties of color and the summary of the technology.

Next, we introduced each moving sample with only the print, and then the virtual honeycomb film slide onto the print. With this step, people can understand how to use without explanation.

In addition, we provided a film PDF and generator system in order that everyone could get the film with his printer, make his original animated images with webcam and still photo data, and share in SNS.

Outcome

Now, everyone gets the power to move things that have never moved before; such as family commemorative photos, letters, Facebook photos and so on.

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