Cannes Lions

DENTURE GLUE

GREYHOME, Lisbon / GLAXO SMITH-KLINE / 2005

Film
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To promote Corega, a denture fixative, this spot uses a toy, a denture that jumps around after it's wound up. As the teeth stop jumping up and down, we see two hands winding it again. However, this time, after it's rewound, the denture doesn't move an inch.

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