Cannes Lions
OGILVY CAPE TOWN, Cape Town / KRAFT / 2011
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This TV commercial challenges the modern-day notion that pouting is more beautiful than smiling. It communicates the idea that women are actually more beautiful when they smile. And it encourages them to smile confidently and freely again. The kind of smile that can be achieved with Dentyne White, which has active ingredients for healthier, whiter teeth.
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