Because it was the height of summer, we decided to let surfers see live how much body heat they really give off by using an application that turns their webcam into a thermo vision camera.After the user saw his body heat map, the Speed Stick deodorant was offered and the user was invited to pass it over his scanned body image, amazingly, seeing how it cooled him off.consumers who didn’t have a webcam were invited to use the MMS upload system where they could upload an updated photo of themselves by sending a MMS from their mobile phone to the site.

The campaign generated a click rate of over 3.7% (the country average click rate is 0.2%) and the products sales increased in more than 10%.Speed stick 24/7 is now the top selling deodorant in the country.