Target’s new summer range was showcased across television, cinema, magazine, outdoor, out of home and online, bringing the campaign line ‘Every colour you can dream of’ to life. Stop frame animation gave the campaign its own unique look and feel, which helped the work stand out in a sea of retail sameness. Each individual medium utilised key elements from the TV campaign to showcase the colourful range.

The result was an uplifting and inspiring campaign, at a time when there didn't seem to be much to smile about. Sales and spirits were lifted, with ROI estimated at a staggering 445%.