The in-store displays by the elevators and escalators have an established look and layout. We copied the manner but placed them at dog height (with a small piece of dog candy on the back to be sure to get the dogs’ attention).

The primary focus of the activity was to communicate with loyal customers. During the weekend of the event positive attention from people passing by increased. NK has 12 millions visitors every year, 50 percent of them are people coming back again and again. Oh, and the dogs loved it.