Campaign run for the national design competition: “Non-boring design awards”.

The design reads: National Non-Boring Design Awards. Design for a pair of glasses.

Because in this edition of the awards participants were asked to design a pair of glasses, we adopted a graphic code that was reminiscent of the eye tests carried out at the opticians.

As such the typography in the design goes from large to small. Just when we get to the smallest words in the title is when we read: design for a pair of glasses.

The poster campaign ran at national level. Evidence of the achievement of the objectives was provided by the considerable increase in participation in the competition.