Create an event programme for Design Indaba, which is an international design conference and expo attended by creatives, business people and the public.

The Design Indaba programme presented examples of extraordinary inventions by ordinary (untrained) individuals. These examples were interspersed throughout the programme in the form of lenticular animations. This guaranteed a large degree of interactivity with the reader, who was able to make indecipherable images ‘come to life’ before their eyes. Thus, our solution was highly creative within itself, adding even more weight to our pervading campaign line: What can your creativity do?

The Design Indaba 2009 conference and simulcast was sold out 2 weeks in advance. Each delegate received a copy of the programme and interaction with the piece was noted during the conference. Design Indaba was featured on several national and international television variety shows and websites. It is widely regarded as the world's premier design conference.