Being new to the competitive original content and streaming landscape, we developed a multi-show trailer that distilled the essence of the Apple TV+ brand into an emotionally stirring 2 minute piece. Our goal was to produce an emotional and inspirational piece that showcased the breadth of who we are as a streaming service, the star power and what makes us uniquely Apple TV+. From the opening Jack Kerouac quote to the final line of dialogue from Dickinson, we framed our narrative around characters who are “mad to live” and take risks.