We created the most common stains like ink and ketchup with interlocking building blocks and engaged people by allowing them to remove these blocks (and therefore the stains) with their own hands. Thus demonstrating how easy it is to remove stains with Clorox for Colors.

Some of these blocks had a promotion attached that rewarded the people who found them with a free sample.

Due to its engagement factor, the activation recorded participation from over 600 people in the first four hours alone. This number touched 5000 by the end of the promotion period while double this number chose to be captive audience, resulting in word of mouth, brand awareness and driving people to pick the product from the shelves.