Cannes Lions

DETERGENT

LEO BURNETT & TARGET, Bucharest / PROCTER & GAMBLE / 2005

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A stone atlas is brought to life by a sudden increase in his burden. Camera pulls out to reveal that it was due to more laundry being hung to dry than ususal, as Tide is offering 10% more for free.

Similar Campaigns

12 items

Dueling Roomies

THE RICHARDS GROUP, Dallas

Dueling Roomies

2016, FLEET LABORATORIES

(opens in a new tab)