The campaign makes people aware of the fact that it isn’t normal for big banks to charge costs for their daily services.

We compared everyday stores with big banks. In 2 films we showed that customers react negatively if stores behave like their bank. The whole set-up was filmed with hidden cameras.

We compared everyday stores with big banks. In 2 films we showed that customers react negatively if stores behave like their bank. The whole set-up was filmed with hidden cameras. The films were spread via YouTube and video banners. Every film contained the incentive to compare and change on deutschebank.be. On the website they found a calculator to compare their current banking costs to the free services of Deutsche Bank and learn how much money they could save. Here they could also easily subscribe to switch banks.

The movies got 317,126 views on YouTube, were spread on Twitter (1,320 Tweets) and Facebook (6,936 shares) and were picked up on national television and the websites of national newspapers.

The bottom line results were even better: we doubled the normal click-through rates of the benchmark (+103%) and got +46% unique visitors to the landing page, compared to other campaigns. And most important: all this led to a 63% increase in new clients compared to the average in 2011, way better than we ever could have dreamt of.