Create a fun, exciting aesthetic that both kids and parents will love, encouraging them to interact and test out Toyota vehicles at this extreme sports event.

Final designs came from Jimbo Phillips, renowned skateboard artist and son of legendary Jim Phillips. Art from both Phillips slaps of high-voltage, young energy, with loud, brash colours and extreme imagery. And because Jim Phillips illustrations, which have greatly influenced Jimbo, have been around for decades, parents have likely been exposed to this art before, creating parallel reactions of intrigue from both young and old.

In a crowded event space, competing with guys who can do 1080’s, Toyota killed it.