After the final professional stock car race of racing superstar Dale Earnhardt, Jr.’s career, a highly unqualified, bombastic character named Dewey Ryder shows up to replace him as the official Mtn Dew-sponsored driver — effective immediately. Over the course of the video, Dewey Ryder reveals his naiveté when it comes to car racing, as a befuddled Dale Jr. looks on. Aware of the attention and glory that comes from being a star spokesperson and celebrity racecar driver, Dewey Ryder — complete with his own camera crew documenting the passing of the baton — persists in trying to steal the spotlight from Dale Jr., oblivious to his own ignorance about racing.