Cannes Lions
KEMPERTRAUTMANN, Hamburg / DEXTRO ENERGY / 2011
Overview
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Credits
Description
Dextro Energy increases your performance and ability to concentrate. We had to get this message across to our target group.
Execution
In line with the “Bring out your best” slogan, we designed a calender where every date had to be worked out using a mathematical formula. The design focuses on the idea using the CI of Dextro Energy.
Outcome
The “Calculation Calendar 2011” was very popular. Weeks after the promotion went off, the Dextro Energy Office was still getting orders for more calendars.
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