Cannes Lions
HEALTHY PEOPLE BY GREY WORLDWIDE, Istanbul / ECZACIBASI / 2007
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Outcome
When compared to competitors, Piogtan penetrated the market faster, completing twice their initial sales in the first 2.5 months. The initial sales forecast for the first six months were reached within this short period of time. Doctors gave feedback that the mailing brilliantly explained insulin resistance and positioned Piogtan as the solution. Our client was very pleased and awarded us with 3 new brands to work on.
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