Cannes Lions
DUDE, Milan / DIADORA / 2014
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Description
A young man is walking on Brooklyn streets.
He's alone, living the city. His city.
A city made by small details, street sports, rooftops, people portraits, laundries, subway life, stairs, gazes and many steps.
Thinking about himself and his own identity.
He loves the city and people living there, but he doesn't like confusing with them, but rather standing out on them.
He's proud to be different, proud to be an outsider, proud to be a challenger.
He's proud to be free.
He's proud to be himself.
This film is the official manifesto of FREE TO BE ME, the new Diadora brand positioning.
FREE TO BE ME means living the city together with other people, but strongly preserving personal identity and uniqueness.
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