Cannes Lions

DIAMONDS

CURRY NATION, Mumbai / PNG JEWELLERS / 2015

Film
Film
Film

Overview

Entries

Credits

Overview

Description

The film is a small incident in the life of a modern husband. The film focuses on how husbands goof-up. The brand fits in perfectly giving the husband a perfect solution to his problem. The film opens on a house party set-up where you see food, drinks, and party props all around, like a crazy night party just got over. There are some young men and women lying around, all drunk. While all this is being shown, simultaneously a doorbell and sounds of phone ringing are on. Then we see a man just woken up opens the door. He is surprised to see his wife at the door. She is surprised to see him in the party scene. She looks around the house and starts giving him angry looks. The husband has a ‘busted’ expression. That’s where supers, “Need Diamonds?” appear. The commercial is concluded with a solution to the husband. It shows that PNG Diamonds has a 50% off on diamonds.

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