To elevate the Diamond Right Hand Ring to “must have” status, we positioned the product as a way for women (25-54, HHI $75k+) to celebrate personal achievements.

This site creates an immersive environment that invites women to declare their achievements, as well as discover a Right Hand Ring that captures their sentiment and style. By sharing their personal celebrations, using the send-to-friend feature or exploring the social map, each joins the online community of women who self-identify with the brand.

The result is a destination that brings to life Diamond Right Hand Rings by celebrating women and their unique achievements.