Cannes Lions
DIAPERS
GRUPO BASICOS, Buenos Aires / KIMBERLEY CLARK / 2011
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Overview
Entries
Credits
OVERVIEW
Execution
A diagnosis gave us the opportunity to create an action. We identified opportunities. A national store map was constructed . and a visual identity was created. It created a new shopping experience and generated a new community for Huggies.
Outcome
8 out of 10 PDV recommend Huggies.
Tripled the amount of diapers sold in the store.
It grew from 43% to 62% market participation.
It remodelled 40% of total country's Baby stores: redesigned 508 stores, 180 desks and 250 shelves.
Similar Campaigns
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