We listen to a couple of friends who did not see each other in a long time. While talking whilst moving through the city, they replace the name of the means of transportation by words that are opinions. Campaign's message is "How you live your life is also an opinion".

Always inspired by the claim of La Tercera - "Opinions have a starting point" – we find a truth: opinions speak for you, a truth as simple as the resulting design of our posters

First of all the client loved the idea. As a Newspaper they sponsor a lot of events, including art realated events, our design was all over them, people really love the simplicity of the design.