A rubbish chute on a building site is of similar shape and form to that of the intestines in the human body. Using an active building site, we branded both the chute and rubbish skip with the message, “Diarrhea? Omniflora Akut stops the drop”. As rubbish from the building site was thrown down the chute, it was caught at the bottom by the container with the branded message. The media itself perfectly displays both the problem of diarrhea, and the solution Omniflora Akut provides.

The cost of this instalment was minimal. The active building site was already in place. All that was required was to print the relevant message and place it on the chute and container. With the traffic passing this area, plus PR the return from such a small outlay was considerable.