Cannes Lions
&KOENSESEVEREIN, Amsterdam / NORIT / 2010
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ObjectiveTourists often suffer from tummy trouble due to the familiar Amsterdam overload of drink, fast food and sleep deprivation. Norit anti-diarrhoea medicine is a wonderful way to bring some welcome relief to your digestive system. So Norit asked us to draw attention to this medicine in the city’s tourist hot spots.SolutionAmsterdam city centre is always full of roadworks and construction work. And wherever work like this is under way, you will find mobile toilets. We used those toilets to draw the attention of passing tourists to Norit. Special stickers were used to hint at the suffering that takes place behind many a toilet door. Fortunately, the solution is at hand.
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