With so many food ordering apps entering the market, Just Eat was at risk of losing share across their key markets. The brand needed a creative platform to stand out from the crowd and be top of mind whenever people think of food delivery.

We combined the exuberant, fantastical world of Katy Perry with JET’s enormous spread of of tasty offerings. Every scene was a playful, exaggerated version of an occasion when Katy would polish off a JET takeaway. With 9 iconic bespoke outfits gaining media attention from publications such as Vogue. Creating a distinct aesthetic with a mass appeal, we embedded Just Eat into culture.