Cannes Lions

DIESEL MEXICO

CIRCUS BA, Buenos Aires / DIESEL / 2012

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Overview

Entries

Credits

OVERVIEW

Description

DIESEL Mexico had a problem: DIESEL wasn't DIESEL. A franchise was using the DIESEL brand for non-official products.

Execution

DIESEL REBORN: A campaign about clothes, without clothes. DIESEL was re-born in prints, in store, in direct mail, and reborn in blogs and virally.

Outcome

DIESEL REBORN achieved great impact across social networks and free media. That's how DIESEL became DIESEL again.

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