Cannes Lions
DIESEL MEXICO
CIRCUS BA, Buenos Aires / DIESEL / 2012
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Overview
Entries
Credits
OVERVIEW
Description
DIESEL Mexico had a problem: DIESEL wasn't DIESEL. A franchise was using the DIESEL brand for non-official products.
Execution
DIESEL REBORN: A campaign about clothes, without clothes. DIESEL was re-born in prints, in store, in direct mail, and reborn in blogs and virally.
Outcome
DIESEL REBORN achieved great impact across social networks and free media. That's how DIESEL became DIESEL again.
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