We created Style Series, an original program that allowed consumers anywhere and everywhere to experience live celebrity content – in person, online, or via mobile phones. Style Series featured celebrity performances and interviews that tied back to key Diet Coke equities like inspiration, balance, and style.The show was filmed in front of a live audience that extended from the studio to the internet. For the first time in history, live content was streamed online through our banner ads. The show was simulcast live onto digital billboards in Times Square, which featured a call-in number that directed passersby to dial in on their mobile phones and experience audio & video in real time.After the live shows concluded, we extended the life of the content by repackaging it as weekly webisodes. To date, over 2.8MM video views and 300MM ad impressions have been served online.

Among consumers that viewed Style Series, there were significant lifts across nearly all Brand Health metrics: Purchase intent (+12%), online ad awareness (+40%), and brand favorability (+11%).Style Series delivered over 300 million impressions and broke new ground – streaming live content into banner ads for the first time in history. The program exemplified consumer-in-control activation, allowing them to experience live content in person, online, or via mobile phones. Through industry buzz, PR and blogger outreach, Style Series continues to receive editorial mentions in places such as Wall St. Journal, Associated Press, Ad Age, Ad Week, MSN, Yahoo!, and AOL.