The greatest challenge we solved in this campaign to combine uniqueness and personalization with mass production.

The extraordinary campaign added value to the client because it strengthened brand loyalty and trust, increased sales and even added perceived value (for example, a collection of these unique bottles costs around 300$ on eBay). It also made a change for the consumers by creating excitement, inspiring collectors and created a unmissable conversation on traditional and social media.

The “Design intelligence” algorithm was developed from scratch, harnessing the combined knowledge and experience of key individuals in the digital printing industry.

The algorithm designs the patterns in real-time, as it prints. This allows for zero mistakes, as it is almost impossible to rule out certain designs on the production line. Furthermore, It’s the first time Coca-Cola HQ wasn’t able to pre-approve every bottle design, and had to trust our algorithm The algorithm was developed to be scalable and it could possible change mass production as we know it today. Now it’s an applicable idea that could be embraced by the fashion industry, packaging etc.

The project was initiated in Israel but Coca-Cola is looking to re-create it in other markets around the world and make the technology part of their regular process.

In the duration of the extraordinary campaign, Diet Coke saw a 3% increase in brand preference and a 2.1% increase in sales showed.

Online media created a huge buzz as well and the campaign was covered by more than 500 websites!

The online creative blog - Adweek wrote about the campaign: "Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius, Individualized design on steroids"

Furthermore, Consumers sold the bottles on eBay and prices were as high as 300$ for a collection of bottles and 15$ for one.