Cannes Lions

DIET FOOD

SAATCHI & SAATCHI, Frankfurt / PRO SLIM / 2006

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Closing Time. A rather corpulent man walks home, he just stepped out the subway and is taking the large escalator heading to the exit. Lost in thought he stands – when the escalator suddenly stops on the verge of the ending. And knuckling under the weight of the man it scrunchingly and creakingly goes backwards to the ground again. There’s something you can do against being overweight. It`s never too late for Pro Slim, the vitamin and supplement-rich diet drink.

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