The “Surprising Facts” campaign leverages random, odd, unknown facts and juxtaposes them with the surprising fact that Diet Dew has all the intensity and taste of Regular Dew with none of the calories. In “Cold,” we see a man barely escape from a group of sharpshooters on dogsleds during a fierce snowstorm, and then plunge into a freezing river. It was all a bad dream caused by the bitter cold air rushing in from his open window.