Cannes Lions
LOWE BULL, Johannesburg / DIET BAR / 2006
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The ad opens in the bush with a lady viewing the wild through a pair of binoculars. Suddenly a herd a stamping buffalo run directly through her. She disappears, but to our surprise she reappears unharmed and untouched. A pack shot of a diet bar appears on the frame. (The buffalo did not trample her because of how slim she is).
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