We used a big banner divided in two spaces. One half looked like a regular banner while the other half resembled an article. We aimed for the surprise factor to catch the reader’s attention. At one point, what was happening on the banner invaded the space of the article affecting its image.

Our campaign showed two risks. First, how fire from a frying pan in a restaurant invades a woodshop burning it all; and how water from a car wash floods an office.

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