In every investigation done by El FARO, they have investigated as deep as they could. We asked ourselves… what if society and organizations could participate and produce deeper investigations ( safely ) with out risking their lives, and share the heroic labour of el faro's journalists.

We took their editorial reputation “Deep investigative journalism” and created a movement: DIGGERS AGAINST INJUSTICE that would empower regular people to finally do something, denounce their rejection towards the situation by using a symbol, and donate just $1 into a fund that would allow our journalists to investigate profoundly the themes citizens themselves could choose in our campaign’s site.

THIS WAS DONE IN ONE MONTH:

UNIVERSITY STUDENTS: were invited to create holes on public spaces that read: IMPUNITY, VIOLENCE, CORRUPTION.

EL FARO’S EDITOR IN CHIEF became our spokesperson.

We edited 3 videos: 1- public launch to GENERAL SOCIETY 2- to HEADS OF INTERNATIONAL ORGANIZATIONS, 3- for HARDCORE READERS

INTERNATIONAL JOURNALISTS where contacted directly with a lauchkit inviting them to become ambassadors.

El faro’s journalists had a series of JOURNALISTIC CONFERENCES abroad, we designed a t-shirt to use during the trip.

HIGH CLASS SALVADORANS, where invited to a shovels exhibition, created by artists to sell and increase the fund

every effort led people to the campaigns site where they could donate from $1

SPECIAL DIPLOMAS where sent to every person that donated

We announced the earnings, sent direct mails to every person that participated a special stamp was added to investigations published as a result of the movements effort.

RESULTS:

- $35,000 recieved in one month for investigation fund

( 20% of the newspapers sales income in one year)

- Social media reach: 2.5 million people

- Traffic to the newspaper site increased 30%

- Reached over 25 countries where salvadorans migrated allowing them to do something from abroad

- Shifted local media conversation towards corruption cases in the country

- Created a way for Salvadorans to fight injustice without risking their lifes

- El Faro’s investigation thanks to the fund resulted in:

• The first trial against a Congressman for unlawful enrichment

• Initiation of a civic trial for unlawful enrinchment against a former president

• Discovering that the current vicepresident has business relations with the leader of an international DRUG CARTEL