Cannes Lions
FCBi, New York / COMPAQ / 2002
Overview
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Credits
Description
To introduce Compaq as a maker of digital audio equipment, we used Flash to develop a guided product demonstration within a relatively small ad unit. The consumer reads a product-specific messaging first, and is later encouraged to interact with the product through a series of rollover pop-ups that provide instructions on how to listen to four embedded audio tracks.
Similar Campaigns
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