Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / COMCAST / 2006
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Comcastic.com was designed to be entertaining, pure and simple. Immersive experiences involving three-dimensional talking puppets and a pentathlon of skill tests also happen to highlight several Comcast products, but the primary goal was to have users visit the site and say: That's Comcastic!The Comcast High-Speed Internet campaign uses quirky world records - a palm tree climb, a man-horse sprint, and a banjo pluck-off - to illustrate the speed difference between Comcast's internet connection and slower connections. A slide bar allows users to control the speed at which the world records are performed.
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