Cannes Lions
FARFAR, Stockholm / COM HEM / 2002
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Description
Digital cable network com hem broadcast soccer games from the Swedish premier league. We helped them to spread the message to soccer fans in Sweden. We took over the whole soccer section on Aftonbladet.se - Swedens leading online newspaper. Here the fans can help their favourite team get to the top in the Fans Soccer League. Just in the first few days, hundreds of thousands goals were made. Simple and direct communication that evidently works.
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