On November 23rd, for the first time in its history, "L’Humanite" was not red, but blue or orange (2 editions), communicating a strong symbolic message. Besides this, all ad space was dedicated to four contemporary photographers (Mathieu Bernard-Raymond, Anthony Hernandez, Ralf Peters and Kimiko Yoshida) working on the power of colours.

Press, radio and TV covered the operation and commented on the product itself, described as 'innovative' and 'trendy'. "L'Humanité" sold 20% more that day. AND French Prime Minister, J P Raffarin sent a letter of congratulating us on this original operation.