To demonstrate the four main features that distinguish the new Nikon Coolpix 990 digital camera from other digital camera's: image quality, internal process speed, exposure control and product design. We designed an intimate, stand-alone web experience using Macromedia Flash to give users an opportunity to interact with industry-leading elements of the 990 while online before making a purchase decision. At the launch of the new Nikon Coolpix 990 digital camera, visitors to nikonusa.com linked to the Coolpix 990 experience from a pop-up window on the homepage. That way, site visitors who were interested in digital photography could find Nikon's newest digital camera in one click.