Cannes Lions

DIGITAL CAMERA COOLPIX

JUNG von MATT GERMANY, Hamburg / SATURN / 2005

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Overview

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Credits

OVERVIEW

Description

Speaking Fotofix photo booths were fitted with a new speech chip. A friendly female voice encouraged customers to photograph something else for a change. With an affordable digital camera from Saturn, avarice is awesome!

Outcome

The Nikon Coolpix digital camera completely sold out by 2pm on the first day of the promotion in all 100 Saturn stores. Not even Saturn had expected such a rush – the offer was originally planned to last for a whole week.

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