Create an identity for strategic training that would reflect the digital nature of the offering.

The idea of pixels being sharpened was an interesting metaphor, with an equally fun wordplay.

For the initial three-day event, attendance was 72% of those invited. There was enormous feedback from those who attended on both the name and the design of the identity. In addition, the USB-powered pencil sharpener was a much-appreciated gift that filled out the concept.