Posters of films shown on Digital+ were placed at the bottom of trolleys. Underneath was a heading saying “In a few minutes time, a lot of products will stop you from viewing this film. Don't let it happen again”, signed Digital+. As the shopper fills up the trolley with products, the full effect is achieved.

With the minimal cost of printing out a few plastic sheets and hiring the trolleys, we managed to reach an average of thousands of people a day for the time they were exposed to the message, which lasted the whole time it takes to do the shopping in the supermarket.