SubTV’s "Aquarium" was combined with the Sony T3 camera opening a fascinating picture world to the consumer which also underlined the new product benefit. SubTV’s programme flow was seen through the Sony digital camera. The solution included exceptional elements: commercial break identifier, intro to the "Aquarium" frame, pictures and live transmissions.

The solution was very cost effective compared to spot advertising in breaks. There were no other advertisers in the same environment. This solution was a new kind of approach for SubTV and consumers. Sales objectives were exceeded during this campaign period and it didn’t only support the sales, but it also communicated Sony as a forerunner in the digital camera industry.