The Cinespace website was designed to reflect the passion of cinema that the venue exudes in person. The brand identity, or look and feel, of the website reflects the avant-guard design of Cinespace using architectural forms and details from the space itself. Warm reds and sleek lines are strong visual elements carried throughout the site. The toolbar allows for easy navigation throughout the site, with information on the club, upcoming films and special events. A section entitled "Special Technology" showcases the latest happenings in the digital world.Target Audience - The site was designed with three key audiences in mind: customers and clients of CineSpace who are interested in attending events at the club, filmmakers who are interested in showing their cutting-edge work, and event planners looking for the latest venue for special events and parties.