In the Philippines, cooking at home is still generally seen as a mother’s job and for good reason. Dads are often left by the wayside, leaving all of the culinary glory with mom, despite their best efforts.

We wanted to assure hopeful dads that with Maggi Magic Sarap, All-in-One Seasoning, they too can’t go wrong.

We created a humorous radio campaign that featured different dads getting into all sorts of trouble in the kitchen. And that despite their personal quirks and unusual flair, with a little help from Maggi, their dishes can triumph too.