Cannes Lions
OGILVY & MATHER CAPE TOWN, Cape Town / VOLKSWAGEN / 2015
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Description
We’ve seen so many campaigns showing the dangers of texting and driving.
But nevertheless we keep putting our lives at risk to answer trivial messages.
So, in these radio ads we take a different approach and show the positive action to take. Wait a bit before answering texts.
It’s a little awkward, it’s a little uncomfortable but it’s not that dangerous.
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