Cannes Lions
OGILVYONE SHANGHAI / OGILVY GROUP / 2005
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In China, the Year of the Rooster is considered to be a lucky and prosperous year. Chinese people are prone to take big decisions and invest during the Rooster year.
The challenge was to send out a Chinese New Year greeting to prospects, while conveying to them that the year of the Rooster is the year to START to work with us.This allows you to brand yourself, or in other words, to get a tattoo, which to many people is a big decision. Deciding to give your brand to us means giving your brand luck and prosperity.
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