To introduce the agency via its connection with Unilever brands. Each person chose a brand and described the memories it brought back and their relationship with the product.

How we did it?Stage one: a teaser mail introduces the agency, cases and a pre-paid postcard offers a solid relationship, emphasis on communication, better results, creativity and work.Stage two: a book introduces the entire agency’s staff and what they thought about the brand. We hired a sculptor who gave shape to each person’s vision of the brand using the product packaging.

Stage three: delivery of sculptures to Unilever’s brand managers.

The initiative perfectly fulfilled the agency’s objectives.- All the product managers received the mail and recognised the agency as 'the one with the sculptures';- 85% of the product managers agreed to a meeting and received their sculptures in person;- The agency gained four new businesses.- We won two brands as permanent agency clients.