Washing lines holding vests were hung across the UK. Vests were hung up across the UK. Vests were also placed in strange unexpected places. These were worn by the British public. We distributed in excess of 150,000 vests. Pictures of the runners were hung in 500 barber shop windows. Over 150 actors were hired to play runners. They also had their own customised ice cream van to travel in. The runners were also used to infiltrate televised events.

Despite The Number spending less than its major competitors they are able to claim 50% of the market. According to Ofcom's latest 118 call statistics, The Number accounted for more than 50% of the total number calls to all 118 numbers on the BT network.